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Paris Hilton, Miranda Kerr and Emma Booth have all been snapped in the label and now songbirds Vanessa Amorosi, Katy Steele and Claire Clark are following suit - and looking damn fine for doing so too.
After studying Fashion and Textile Design for 2 years at Central TAFE, designer Alison Cotton made the leap from student and part time textile designer to real life fashion designer when she cut short her degree and launched the Joveeba label in 2003.
As a regular fixture on the Australian Fashion Week Schedule the label has gone from strength to strength over the last 5 years, and developed a keen following amongst those effortless girls who never look like they are trying too hard.
www.joveeba.com.au