Returning to the Perth Fashion Festival for a third run, Popsicle has become a staple on Perth's independent fashion calendar. Popsicle is temporary retail space where you can browse, shop, and directly support a selection of our state's most exciting emerging talent.

Produced by the crew at OnWilliam, each year Popsicle reinvents itself in a new environment, delivering a fun and different shopping experience every time. While you're visiting, pick up your free Popsicle magnet illustrated by feature artist Sean Morris, and follow the map to collect the whole set from seventeen of your favourite OnWilliam haunts!

PeppermintMilk

Fun loving, exuberant and passionate, PeppermintMilk draws inspiration from a fusion between sight and taste.

Maevana Mitchell, the talent behind the label, feels that clothing should ensnare your taste buds and appeal to your appetite, believing clothing is like food - one eats it with their eyes before wearing it. She enjoys working with pastel colour schemes, finding them mouth watering like sweet pastries.
Through PeppermintMilk, she aims to bring boutique and alternative dresses to people who are as adventurous and excited about trying new flavours as she is.

PeppermintMilk.etsy.com

Little Gracie

Little Gracie is all about embracing a woman's desire to dress up, to look and feel gorgeous.
Vintage styles from times gone by, generations of heart felt traditions shared and handed down by family inspire these unique creations; as do nature and flowers - the colour, form, layers, shape and texture are exclusive to every bloom.

This spring/summer collection is titled 'Tale of Boy meets Girl'. With sweet, soft pastels meeting flirty frills and romantic ruffles, it shares the new love, first dates and sweet kisses with us..

littlegracie.com.au

Lonely 8-bit Heroes

Zoe Trotman's label Lonely 8-bit Heroes has an intense aesthetic - all garments come together in a lampoon of the panache; a melange of styles, colour and old craft techniques.
The designer often uses the catch-cry Keep Australia Cringing and she always succeeds.
Zoe Trotman wants us to roll our eyes and laugh. Bright and crazy, wild and silly, Zoe makes stuff for people who like stuff.

lonely-8bit-heroes.com and zozatron.etsy.com

Kiss Me Quick

Seduction is an art, a tease, a barely concealed desire. It promises one thing, delivers another, it knows the power of surprise, the lure of intrigue.
Not a drop of passion is lost in the translation with this range... Kiss Me Quick is high quality handmade lingerie, each bow created with needle and thread, nimble fingers and late night whispers.
Limited editions, vintage trimmings, forgotten trinkets and hidden meanings feature heavily in this collection.
Kiss Me Quick.

kissmequick.net.au

Prufrock

This jewellery collection created by Fashion and Textiles student Ellie Meyer, plays on the notion of the human specimen, merging human and insectoidal elements. It is inspired by T.S. Eliot's The Love Song of J. Alfred Prufrock. The collection incorporates hair, vintage beads, buttons, keys, recycled leather and cotton.

myspace.com/prufrock_ and elliemeyer.blogspot.com

Leah Tarlo

Leah Tarlo is an obsessive collector, maker and dreamer. Nothing is too strange to use, to reinvent, to appropriate. There are no lines to be drawn, no rules.
Her design ideas take on a life force of their own, like a word association game with no beginning or end... here forth lies a world of endless possibilities that she likens to a petrol fuelled fire.
All pieces are limited edition and cannot be re-created.

Bo Ra

Bo Ra is the result of a fascination with fabrics, femininity and fabulous accessories that can brighten any outfit. Bo Ra offers a range of headbands, brooches, necklaces and bows that are guaranteed to turn heads. Each piece is handmade using amazing fabrics, some vintage, some new. Bo Ra is a label that screams flamboyancy.

Now you can rock out with your frock out!

cookbookofcreations.blogspot.com

White Square

White Square are a husband and wife team, who, by combining their interest in old world textures and modern technology, create wearable art.

white-square.com

Lovers & Dreamers

Too many rental properties and the desire to own and display artwork saw the birth of Lovers & Dreamers. These original hand crafted pieces will not leave holes in the wall or chips in the paint, instead they will allow you to express your individuality where ever you are.

LoversDreamers.etsy.com

Heart City Design

Wear your heart on your sleeve... or on your chest with Heart City Design's range of T-shirt graphics. Heart City Design's debut collection pays homage to iconic tourist graphics and is inspired by a love for Perth and the assets that Western Australia has to offer.

heartcitydesign.bigcartel.com

Bad Hair Mountain

Bad Hair Mountain is the merchandising vehicle for Perth artist Sean Morris. The mountain is made from art prints, self-produced t-shirts and various other items, including the odd collaboration with other retailers and designers.
Sean Morris is also responsible for this year's Popsicle collectable magnet set.

illsean.com and badhairmountain.etsy.com

Ping Pong Diplomacy

The healing powers of ping pong can bridge the deepest of rifts, whether between political power-houses or drunken party revellers.

The team behind Ping Pong Diplomacy have commissioned individuals from across Perth's diverse arts scene to display their talent on especially crafted ping pong bats, with several designs selected to appear on a range of limited edition men's t-shirts.

Pong on!

KingBrown Magazine

Portraying quality art combined with good times, KingBrown Magazine is produced and managed by street artist Yok and artist/designer Ian Mutch.
KingBrown represents the thriving movement of street art including graffiti, stencils, postering, painting and murals; as well as photography, illustration and design.
It captures the work of artists that use a variety of mediums such as inks, spray paint, cut stencils, digital collage, large format posters, vinyl stickers, pens, markers, crayons, charcoals and photography.
Related street cultures such as music, poetry, creative writing and skateboarding also get a look-in.

kingbrownmag.com

Hit & Miss Magazine

Hit & Miss Magazine (HAM) is the only Australian magazine totally dedicated to roller derby.
Created by two skaters from the Perth Roller Derby league, Minnie Screwdriver and PT Bruza, the entertaining publication is written by the Australian roller derby community and features interviews with skaters and referees, training tips, equipment, information, advice, game recaps and more.

HAM is fresh, juicy, salty and ready for your consumption!

hitandmissmagazine.com.au

Love Is My Velocity

Love Is My Velocity is a not-for-profit DIY arts organisation.

They present Popsicle visitors with Sleeping With the Band, a tongue-in-cheek ode to favourite local musicians. These limited edition screen-printed pillowcase portraits enable fans to take their beloved muso home to bed, and feature Josh Fontaine (6s & 7s), Sam Scherr (Capital City), Abbe May, James Baker (The Painkillers), Felicity Groom, Hayley Beth, The Tigers and Drapht, as drawn by a host of early career local artists.

loveismyvelocity.com
Returning to the Perth Fashion Festival for a third run, Popsicle has become a staple on Perth's independent fashion calendar. Popsicle is temporary retail space where you can browse, shop, and directly support a selection of our state's most exciting emerging talent.

Produced by the crew at OnWilliam, each year Popsicle reinvents itself in a new environment, delivering a fun and different shopping experience every time. While you're visiting, pick up your free Popsicle magnet illustrated by feature artist Sean Morris, and follow the map to collect the whole 2010 OnWilliam Magnet Set from seventeen of your favourite OnWilliam haunts!


PHOTO CREDITS: Photography David Woolley, Make-up, hair & styling Lia Parravicini, Model Sheridan Savage @ Chadwick